Most of you know that I am a business coach, nutrition and fitness specialist, and a mom of 1.
I have owned my own Nutrition Business for the past year and have recently added business coaching to help other mompreneurs figure out how to tie business, nutrition/health/lifestyle, and being a busy mom all together in a way that actually works and brings in income.
I am heading into my 5th month as a work from home mom now and am absolutely loving it! I have revamped all of my programs to allow me to work right around 3 hours each day.
My hope is to be an outlet for all moms to share the good, bad, and ugly when it comes to parenting, self-love, entrepreneurship, and really just finding that lifestyle balance. I also truly believe in the power of online marketing and sales.
As mamas, we can absolutely make a very comfortable income from our homes. We just need to dig deep and find our unique purpose and use that to drive our business.
Today, I am going to share with you exactly how I became so successful in my Nutrition Business. What is unique about my journey is that I grew my Nutrition Business almost entirely through client-based referrals. And, I’m going to tell you how I did that.
HOW I GREW MY NUTRITION BUSINESS ALMOST ENTIRELY THROUGH CLIENT-BASED REFERRALS
I would say that 90% of my clients come from referrals. And these referrals aren’t always coming from past 1:1 clients. I have led live trainings for groups of anywhere from 5-100+ people and after hearing me speak at a training they feel like they’ve already ‘worked with me’ and will refer me out to others.
I just on-boarded a new 1:1 nutrition client last week who told me she was referred from someone whose name I didn’t recognize. When I did a little research (because I give commissions to those who refer others to me) it turns out that this person attended one of my live trainings.
REFERRAL BASED INCOME IS HUGE AND IT IS PRIMARILY HOW I BECAME SO SUCCESSFUL. SO, HERE’S EXACTLY WHAT I DID.
1. In Person Seminars at crossfit gyms, for fun clubs, community groups, and small wine nights with friends
Initially when I first started getting into nutrition and fitness, and finding a lifestyle balance between the two, I was a member at a crossfit gym. I went to the owner of the gym and I asked if I could run a challenge. I ended up holding a seminar for the members of the gym and ran a 6-week challenge based around nutrition and macronutrient breakdown.
Through this seminar/challenge, I built relationships with the members who then talked about me to members of other gyms in the area. Therefore, I went to other gyms in the area and ended up hosting several seminars/challenges in my surrounding area. I would make connections with tons of people and they would refer me out.
Then I decided to reach out to the running community in my area as well and ran seminars for runners. I’ve also held seminars for local community groups, teacher in-service events, and even large corporate wellness programs.
2. Virtual Trainings
The next step I took was taking my trainings online. My business then became virtual with virtual trainings and webinars. Just seeing someones face live on a webinar causes you to get to know, like, and trust the individual.
I’ve also leveraged youtube for video exercise demonstrations for my clients. I have a lot of passive programs that I sell and within those programs I link youtube videos of myself either demonstrating a movement or explaining a nutrition strategy. Through these youtube uploads viewers feel as though they are engaging with me on a regular basis which causes them to refer my business out to others.
As a business coach, I love helping others do exactly what I did to become successful in their own endeavors. I would say that what worked best for me has been referral-based income, individual outreach, and collaborating with other influencers in my field.